The focus on business transformation, growth, and resiliency using generative AI capabilities is at an inflection point for senior business and technology leaders, the C-suite, and boards of directors. Leaders face difficult choices regarding models, data, security, user experience, ethical policies, and the overall business value of their AI investments. These decisions are fraught with business risks. What's more concerning is that executives are spending valuable resources and time building models disconnected from the processes and business outcomes GenAI is intended to improve. This disconnect is increasing business risks as models are being developed without the ability to become embedded into a system of action. Very soon, models will be built into a system of action.